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How to capitalize on a major event like the Olympics — without being an...
The Olympic Games always attract a worldwide audience, and companies know their brand can benefit from reaching that large audience. But not all companies choose to pay huge sums of money to become an...
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5 business leadership lessons from volunteering at the 2012 Olympics
Day 3 of the 2012 Summer Olympics in London. (Credit: London 2012) With the 2012 Summer Olympics now closed, the world looks back on the records and excitement generated from the London games, where I...
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